Like other branded promotional materials, photos and videos produced by and for units within the Division of Student Affairs should be of the highest quality to properly represent not only individual units, but also the division and Rutgers University at large.
Photography is one of the best opportunities to convey the personality of your unit, the division, and our university. A good image is the opening sentence of your story, grabbing people’s attention and imprinting itself into a person’s memory.
Good photography evokes emotions and reactions before anything is even said or written. Getting a good image requires careful planning, execution, and selection.
The photographs we use should reflect and reinforce our focus on our students, their experiences, their development, and their well-being – while also highlighting the work that we do in Student Affairs. Our images should be clean, compelling and real.
When producing videos make sure that the quality of the recording is crisp and clean. All videos should be recorded in HD at no lower than 1080p. Clean, clear audio is essential. Background noise should be eliminated or minimized as much as possible.
Some things to consider deciding if you need a video:
- Action: Is anything going on, or is this just a “talking head?” If no other footage can be incorporated, maybe some other form of media may be a better option.
- B-roll: What opportunities are there to use other footage to illustrate the story? What flavor can be added to your video outside of just spoken accounts?
- Timeliness and turnaround time: How quickly can you reasonably produce the video, and is there a need to turn it quickly? Will it be done by the specific time you are hoping to use it?