Logotype with Signature Example

When the Rutgers logotype (logo) is combined with an organization name, it is referred to as a “signature”.

The Student Affairs signature is the official logo for all departments within the Division of Student Affairs, New Brunswick. All previous departmental signatures have been retired and may no longer be used.

When using a logo to brand print materials, promotional items, and other collateral, the Student Affairs signature must be used. For department identification, a text treatment of the department name can appear on the materials as long as the Student Affairs signature is present.

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The information provided on this website covers the divisional standards for branding. For more information about the University Visual Identity Policy, including a link to the Visual Identity Manual, visit the Rutgers University Visual Identity Website.

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